The patented air-to-water generation (AWG) technology used by Ma Hawa creates pure drinking water directly from atmospheric water vapour – a truly inexhaustible resource.

This is a real game-changer for the UAE, a nation with very limited fresh water resources – and for the world where about 1.8 billion people could be facing water scarcity by 2025.*

*Source: National Geographic

Ma Hawa launches in 2023 – the year designated as the ‘Year of Sustainability’ by the UAE. The brand wholeheartedly supports the nation’s commitments towards the UN’s COP28 summit.

The brand supports the national environmental priorities on two fronts:

  1. Conserving energy and groundwater by augmenting UAE’s desalination and groundwater sources
  2. Using reusable / recyclable bottles as part of UAE’s commitment to end plastic pollution by 2040


Health, social and
environmental issues

2 Billion people

Drink water contaminated with feces, risking cholera, dysentery, typhoid, and polio 

80% of diseases

Are caused by poor water sanitation

Dangerous toxins

Released into the water reservoirs inside the ground and to the ocean

1.7 Million

Under the age of five die every year of illness due to shortage of clean drinking water 

50% of World

Will be living in water-stressed areas by 2025

1 Million
plastic bottles

Are thrown away every minute 91% are not recycled

The plastic bottle disaster

Plastic bottles for water are made of polyethylene terephthalate (PET)

It takes 1/4 of a bottle of oil to produce a single water bottle

17 million barrels of oil to make one year’s supply of bottled water in US alone

Single plastic 5-gallon jug = ~1 Kg of CO2 emission

Bottling water releases 2.5 million tons of carbon dioxide into the atmosphere every year.

22 BN Water bottles produced each year 91% of the bottles are NOT recycled

It takes 3 times the amount of water in a bottle of water to make it as it does to fill it.

It takes 3 times the amount of water in a bottle of water to make it as it does to fill it.

UAE Water security

UAE is the second-highest water consumer per capita among GCC countries.

The UAE also has the highest water consumption rate in the world, with an average per capita consumption of 500 liters a day, which is around 82% above the global average.

With water demand expected to grow by around 30% by 2030,it is crucial for the UAE government to continue its efforts toward reducing water consumption and reinforcing water security at all levels.

challenges in

The Middle East and North Africa is the world’s most water-scarce region.

This region is home to 15 out of the 20 of the world’s most water-scarce countries in the world.

MENA is 6% of the world’s population, it receives only 2% of the world’s renewable fresh water.

Water is being used as a weapon of war.

In long-term conflicts, children are on average three times more likely to die from water-related diseases than from violence.

In 2017, Yemen witnessed the largest ever cholera/acute watery diarrhea epidemic in modern times which infected more than 1.3 million people of which 30% were under the age of five.