As 2025 comes to a close, we look back with pride at a year that truly defined who we are at Ma Hawa — a year where innovation met culture, sustainability met scale, and a local UAE brand made its mark on some of the region’s biggest stages. Here’s a recap of what 2025 meant for us ????

Innovation at the Core: New Products, New Possibilities

2025 was a milestone year for our product portfolio.

We expanded our offerings to meet different lifestyles, moments, and audiences — all while staying true to our mission: Pure water from air .

This year, we proudly introduced:

• New hydration packages coming soon.
• The launch of our 330ml cans, made for retail shelves, events, and lifestyle experiences
• Continued innovation in atmospheric water generation solutions , reinforcing our role as a sustainable water pioneer

Each product launch was not just about packaging — it was about making sustainability accessible, visible, and desirable.

From the Air to the World’s Biggest Stages

2025 saw Ma Hawa step confidently into major cultural, lifestyle, and sporting moments.

Some of our proudest highlights:

•  Abu Dhabi Formula 1 Grand Prix — where Ma Hawa delivered sustainable hydration in one of the world’s most high-energy environments
•  SOLE DXB — embedding our brand within street culture, creativity, and youth expression
•  Music Runs & outdoor activations — keeping communities refreshed while on the move
• Cultural festivals & lifestyle events — aligning with art, design, and local creativity

These moments weren’t just sponsorships — they were real brand experiences , where people tasted, interacted with, and remembered Ma Hawa.

Stronger Retail & Community Presence

Beyond events, 2025 was about being present where people live, move, and shop .

• Strengthened retail exposure across key UAE locations
• Increased on-ground sampling , allowing more people to experience water made from air
• Built meaningful community engagement , from sports to sustainability-focused initiatives

Every touchpoint helped reinforce trust, awareness, and belief in our technology.

Building a Brand, Not Just a Product

This year, Ma Hawa evolved beyond hydration. We positioned ourselves as: A Made in UAE innovation story A brand rooted in sustainability and responsibility A lifestyle choice for conscious consumers Through bold visuals, authentic storytelling, and consistent messaging, 2025 strengthened Ma Hawa’s identity across digital, offline, and experiential platforms.

Looking Ahead

2025 laid the foundation — but this is only the beginning.

As we step into 2026, our focus remains clear:

• Scale impact
• Deepen partnerships
• Launch smarter innovations
• And continue redefining what water can be

To our partners, team members, collaborators, and everyone who believed in us — thank you for being part of the journey .